The Workshop
Welcome to Beautiful Cycles! Based in the heart of Silicon Valley, California, we are an online-only bike shop dedicated to building high-performance, beautiful cycles that won’t break the bank. By using top-tier Pinarello components, we deliver the spirit of a super bike while keeping costs affordable, passing the savings directly to you.
As passionate cyclists ourselves, we ensure that every bike we sell comes fully equipped with premium features—carbon bottle cages, a Pinarello bidon, a hidden air-tag security device, and more. Our wheels come pre-installed with tubeless tires and sealant, so they’re ready to ride the moment they arrive.
We build a select number of bikes each month, focusing exclusively on the latest Pinarello Dogmas, each with a full factory warranty. And when it comes to group sets, we trust SRAM for their unparalleled performance and reliability. At Beautiful Cycles, you’re not just getting a bike; you're getting a complete, ready-to-ride experience, crafted by cyclists who care about every detail.
​
We ship our cycles in well secure and insured boxes with clear instructions. Our cycles need minimum assembly. UPS is our preferred carrier.
​
Oh... and for additional $4.99 we will provide a receipt that matches what you told your spouse you paid :-)
​
Still have questions, please get in touch...
We understand you need flexibility in future, so we give enough spacers above and below, as typical with Dogmas - 30mm below and 5-10mm above.
DREAM
BUILDs
Beautiful Pinarello frames are sourced from authorized dealers, and use the latest SRAM AXS components. All components are NEW - we start each build from scratch - in fact each build is a ritual, with fresh fresh new components, music and some local Napa valley wine. We provide receipts and papers.
Why SRAM eTap AXS?
​
SRAM AXS groupset offers 12 speed, true wireless electronic shifting at reasonable price point. Here is why we love it - zero shifting wires, 12-speed gearing provides wider range and tighter jumps, integrate power meter option, latest SRAM chipset and firmware, control-personalization-monitoring are at your fingertips with the AXS mobile app.​
​
The Pinarello Dogma frames with SRAM eTap is perfect match, with fast wireless shifting, no DI2 wires running within frames, and battery under your bum. SRAM keeps things simple and easy to maintain.
